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Simplified Solutions Launches Integrated Marketing Campaign For Chicago Law School?s Distance Education Program

March 29, 2011 By admin Leave a Comment

Simplified Solutions Launches Integrated Marketing Campaign For Chicago Law School‘s Distance Education Program











Online & Print Campaign


Chicago, Illinois (Vocus/PRWEB) January 18, 2011

Major independent law schools, such as The John Marshall Law School in Chicago, are entering the Distance Education market to offer students a flexible and convenient alternative to the traditional classroom learning environment.

To promote the law school‘s Distance Education graduate courses, Chicago marketing agency Simplified Solutions recently launched a new integrated campaign – “Master Your Career On Your Terms” – designed to create awareness and drive applications online. The campaign includes a new brand identity, print and CTA ads, and online marketing The new campaign,

“Phase one of the campaign is to build awareness of the benefits of online learning among our current students, alumni, and the attorney and working professional communities within the region,” said Bill Kamper, Chief Marketing Strategist at Simplified Solutions. “By increasing our exposure and focusing our message in our own backyard, we are laying a strong foundation for trial and growth.”

Working with the John Marshall’s Institutional Affairs group and other law school departments, Simplified Solutions started by creating a new brand identity and relevant value proposition for the law school program. The awareness campaign, targeting regional attorneys and working professionals, relies heavily on a mix of online marketing tactics including SEO, email marketing, testimonial and online tour videos, social media, online PR, and paid search (Pay-per-click) advertising. The law school marketing campaign will expand to include global search, strategic alliances with international partners and members of the military community.

“Online search plays an increasingly important role in how prospective student assess their higher education needs and choices,” added Kamper. “Our marketing plan fills multiple online channels with a stream of relevant and engaging content to ensure our message is at their finger tips.”    

Digital boards and print materials help spread the word on campus. A series of transits ads will saturate local CTA stations in the business district. To convert traffic into applications a new website was developed. The porgram launches just in time for the 2011

John Marshall recently contracted Simplified Solutions to develop a comprehensive brand marketing strategy for the law school’s JD program in 2011.

For more information, contact Bill Kamper at 312-846-7669 or email the company at info@simplifiedsolutions.biz.

Simplified Solutions is an online marketing firm located in Chicago specializing in Social Media Management, Search Engine Marketing, Online Planning, and Web Video production.

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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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New Marketing Book Gives Professionals a Crash Course in Online Marketing

March 29, 2011 By admin Leave a Comment

New Marketing Book Gives Professionals a Crash Course in Online Marketing













The McGraw-Hill 36-Hour Course: Online Marketing Author: Lorrie Thomas, M.A.


(Vocus/PRWEB) January 13, 2011

Understanding everything about online marketing is tough to tackle in this wild web world…until now. The McGraw-Hill 36-Hour Course: Online Marketing, written by web marketing guru Lorrie Thomas, guides readers through essential information for taking full advantage of everything the world wide web has to offer, including search engine optimization, social media, and mobile, viral, and content marketing. Whether you are a student, entrepreneur, or business owner, The McGraw-Hill 36-Hour Course: Online Marketing will help expand your knowledge and skill set with the very latest in tips and tools. This new book is like an entire semester’s worth of wisdom, insight, and know-how on web marketing, consolidated into twelve chapters that can be consumed (and easily digested) three hours at a time.

Lorrie Thomas, CEO of a web marketing agency, professor at UC Berkeley and Santa Barbara City college and national speaker on the vast subjects of online marketing, illustrates how any kind of business can benefit from online marketing if done in a strategic and innovative way. The McGraw-Hill 36-Hour Course: Online Marketing is a comprehensive guide for anyone who wants to learn how to communicate socially on a multitude of platforms to build credibility, visibility and sellability. With Thomas’ decade plus of online marketing and teaching expertise, readers learn in easy terms why online marketing is not just about using tools like blogs, social media, or e-mail, it’s how the online tools are used in order to serve customers, support business goals and sell products and/or services. Thomas disseminates her positive marketing messages throughout the 36-Hour Course: i.e., “There are no ‘shoulds‘—only ‘coulds!‘—on the Web!”

“It was my goal to bring the online classroom into readers’ hands in one easy-to-understand, step-by-step source”, says Thomas. “Five secrets to online marketing success that I share bridge the many facets of online marketing including website design, search engine marketing, social media marketing, content marketing, blogging, SEO, email marketing, web analytics, online advertising and online public relations. What I teach also boosts multi-tasking marketing, meaning one effort multi-tasks in multiple ways to brand, build and boost business. I partnered with McGraw-Hill Professional to publish this book for many reasons – particularly their dedication to meaningful education. Not only do readers learn the must-knows of online marketing, the five steps to online marketing success, but McGraw-Hill enables readers to truly claim their education and earn a certificate of achievement through a free online examination which they provide on their website.”

The McGraw-Hill 36-Hour Course: Online Marketing by Lorrie Thomas, M.A. officially launches Friday, January 14th, 2011 is available at Amazon http://www.Amazon.com, Barnes & Noble http://www.barnesandnoble.com and McGraw-Hill Publishing http://www.mhprofessional.com/.

About Lorrie Thomas, MA:

Lorrie Thomas, “The Marketing Therapist®,” is a marketing strategist, educator, writer, and speaker. She launched Lorrie Thomas Web Marketing (LTWM) in 2005 to help small business owners use the web to boost their business. Thomas is now the CEO of Web Marketing Therapy, a marketing agency and online marketing education company. For more information, please visit: http://www.webmarketingtherapy.com and http://www.lorriethomas.com.

About McGraw-Hill Professional:

McGraw-Hill Professional is a leading global provider of print and electronic content and services for the business, technical, and medical communities. Its offerings include reference and certification books for all professional and educational disciplines and online solutions on business and financial, medical and health, engineering, and scientific topics. For more information, visit http://www.mhprofessional.com/. McGraw-Hill Professional is a unit of McGraw-Hill Education, a division of The McGraw-Hill Companies. Additional information is available at http://www.mcgraw-hill.com/.

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TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona

March 29, 2011 By admin Leave a Comment

TopRank Online Marketing Brings Content Marketing and Social Media Expertise to London & Barcelona











Lee Odden, TopRank Marketing CEO


London, UK (PRWEB) February 21, 2011

TopRank® Online Marketing, a leading digital marketing agency specializing in online customer acquisition and engagement consulting services will share how businesses can move from individual tactics into a more effective integrated online marketing strategy at upcoming conferences SES London and Search Congress in Barcelona.

Forrester Research reports that between 2009 and 2014, B2B companies will double ad spending on interactive and digital marketing tactics. The Meltwater Future of Content Survey, based on interviews with 450 companies in the UK around the world, indicates 40% of organizations expect their marketing budgets to increase in 2011 and a very strong 78% consider content marketing to be important to their organization.

With this increase in online marketing budgets will come the inevitable demand for stronger results and measurement, particularly from those in the C-Suite.

SES London delegates will travel from across the globe to one of the largest search marketing conferences in Western Europe to learn strategies that engage customers and fully harness the benefits of content marketing. Lee Odden, CEO, TopRank Online Marketing and SES Advisory Board Member, will be on hand to share proven content marketing strategies during multiple presentations.

In his first presentation at SES London, Odden will present, “Content Marketing Optimisation”, where attendees will learn how to optimise digital content and get useful tips on creating and promoting content for the social web.

While moderating the “SEO Through Blogs & Feeds” panel, Odden will lead the discussion on the importance blogs can play as part of the online marketing mix.

Odden’s second solo presentation at SES, “Integrated Online Marketing: Search, Social & PR” will provide insight on the intersection of content creation, discovery and sharing for improved news distribution to journalists and end consumers. Expansion of social media adoption has transformed how unique content can reach users all over the world.

According to industry source Junta42, nearly three out of four marketers are now leveraging content through social media and a majority are tapping into blogs and e-newsletters.

At Search Congress Barcelona, Odden will join Aaron Kahlow of Online Marketing Summit to share best practices in leveraging social media marketing to boost essential search results. Not just focusing on theory, attendees will hear practical tactics that enhance user experience, improve conversions, and enhance search results.

“This has been an exciting year for the online marketing industry,” comments Odden. “Business marketers around the world are challenged to find meaningful, practical advice on developing effective strategies like those we provide in our consulting practice. I’m looking forward to sharing our hard won insights from TopRank with SES London and Search Congress Barcelona delegates and help more companies find the real “Return” in online marketing ROI.”

SES London:

Content Marketing Optimisation – Wednesday, February 23rd – 11 am

SEO Through Blogs & Feeds – Thursday, February 24th – 12:45 pm

Integrated Online Marketing: Search, Social & PR – Friday, February 25th – 11:15 am

Search Congress Barcelona:

How to Raise the Tide Combing Social Media and SEO – March 3rd – 1:30 pm

Can’t make it to the event? Visit the Content Marketing category of TopRank’s award winning Online Marketing Blog and stay ahead of the curve as content marketing changes how businesses worldwide share digital information.

About TopRank® Online Marketing

TopRank® Online Marketing is a Minneapolis, Minnesota based digital marketing agency serving Fortune 1000 companies with customer acquisition and engagement consulting services for B2B companies. TopRank Marketing provides strategic consulting, implementation and training with an emphasis on enterprise and mid-market company search engine marketing, social media and content marketing. TopRank has been cited in numerous books and industry blogs as well as U.S. News & World Report, Fortune and The Economist for internet marketing expertise. A crucial part of its own content marketing strategy, TopRank’s Online Marketing Blog has been recognized as the #1 Content Marketing Blog by Junta42 and the #2 Social Media Marketing Blog by Social Media Examiner.

TopRank CEO Lee Odden serves on the SES Board of Advisors and is a frequent international speaker at search, social media and public relations industry conferences in cities ranging from New York to Hong Kong to London. Odden has been the keynote speaker for OMS, Search Exchange and Social Media Junction and frequently presents at corporate marketing events.

TopRank Online Marketing Web Site: http://www.toprankmarketing.com

Online Marketing Blog: http://www.toprankblog.com

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Vocus©Copyright 1997-

, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.







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